Create Crafting Parties
for Kids Are you a whiz at organizing fun and
original kids craft parties? Do your
parties tend to leave people talking for days? If you enjoy putting together
crafting parties for kids, you might want to consider making a business of it.
Kid’s parties are some of the most common type of celebrations, and there is
never a shortage of potential customers.
Moreover, today’s parents are often so busy that they would likely
appreciate some help in planning memorable celebrations. Here are five ideas to help you market your
burgeoning crafting party business. 1) Talk to other moms. If you’re a mother, talking to other mothers
probably comes naturally in the course of your everyday life. Whether you’re at soccer practice or ballet
rehearsal, don’t be shy about talking to other mothers. Most people will express genuine interest
when you mention that you have a business that specializes in creating crafting
parties for kids. Tell them about some
of the most memorable theme parties you have created. Emphasize how unique craft parties are in
comparison to conventional birthday celebrations. It’s a good idea to be prepared for this
type of encounter. You might consider
carrying a portfolio with you so you can show potential customers pictures of
the type of parties you have organized. Of course, you should have business cards that
you carry with you at all times, as well. In this same vein, come up with a
unique name for your craft party business—something that will prompt people to
inquire more about it. 2) Host your own ‘open house’ kids craft
party. Organize a craft party to launch
your new business. This allows people to
know what you are up to, and creates word of mouth. If you’re a mom, throw a craft party for your
kids and have them invite their friends.
If parents demonstrate interest in how you’ve organized the party,
mention that you actually operate a business that specializes in such
parties. Chances are children who attend
the party will want to have a craft party of their own in the near future. If you don’t have children of your own,
consider hosting a party for children at your local community center. Or plan a party for the children of friends
or family. 3) Purchase or create a small and
inexpensive party favor, and attach your business card to it. Pass out these party favors at craft parties,
local carnivals and fair, or any place you might find potential customers. Making your business card more memorable
increases your chances of getting contacted by potential clients. You might even consider printing up
inexpensive notepads or calendars with your business’ name and contact
information. 4) Offer to host a charity event. One of the best ways to market your new craft
party business is to offer to host a party for a local charity. Not only will you be doing well for a cause
you care about, the party can allow you to develop your leadership skills, and
show off your party planning skills. You will also be in a position to meet
lots of new people and make contacts. 5) Work with local party supplies and
craft businesses. If you’re in the party
planning business, you will likely be working closely with local crafts and
party supplies stores. Get to know store
personnel well. Remember that party
supplies stores are party central—parents who are beginning to plan their
children’s parties will make these businesses their first stop. Get permission to put up colorful,
eye-catching flyers that showcase pictures of your crafts parties. Even if they decide not to hire a party
planner for this party, they might contact you next time a celebration comes
around. If possible, get permission from
store management to leave party favors that have your business’ name and
contact information on it. Also, if the idea of teaching intrigues
you, you may want to consider speaking to your local craft or party supply
store about teaching a class about organizing kids crafts parties. Not only is this a good way to strengthen
your portfolio and resume, but is also an excellent way to make contact with a
pool of potential clients. Teaching is a
great way to spotlight your business.
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